PROJECT SUMMARY

The Challenge

As consumers' concerns and needs regarding skin, makeup, and hair diversify, there is a need to communicate that there are various options for products and solutions that address these concerns. In addition, as information diversifies and it is necessary to transmit reliable information, creating a place to directly connect with consumers and convey the appeal of products and brands has become an issue. Therefore, we aimed to build an information platform that allows us to cross and compare various brands and derive products and solutions that suit each consumer.

Our solution

Rather than just introducing products and brands, we take up familiar concerns about skin, makeup, and hair, and create a context in which consumers themselves can become their own. We also offer a wide range of options for resolving concerns, taking advantage of Shiseido's extensive brand and product lineup. We aim to contribute to business by setting keywords with SEO in mind, promoting customer attraction through article structure, and designing smooth leads from articles to purchases, while readers enjoy care that suits them and find beauty that makes the most of themselves. We create content that can be used. Currently, we are contributing to the increase and diversification of direct contact with consumers starting from this site, such as the start of collaboration projects with various channels.