DIGITAL ADVERTISING QUALITY

Digital Advertising Quality Policy

Advertised Content Policy

Our content is produced according to our own article production guidelines, and we properly manage the content (information, materials, images, sounds, etc.) on the page where the advertisement is posted so that it does not fall under content that features the following.
In addition, even if the content does not fall under any of the following, the advertiser may prevent advertisements from airing if there is a possibility that it may cause reputational damage.

  • ・Promoting crimes and illegal activity
  • ・Trademark rights and copyright infringement
  • ・Promoting discrimination and slander
  • ・Contains obscene/illegal sexual expressions
  • ・Features abuse/violence/death
  • ・Attempts to scam the audience
  • ・Promoting illegal or unfair acts

Invalid Traffic Policy

We have established policies against invalid traffic in media owned and operated by our company to ensure the reliability of advertising transactions.

  • ・Our company prohibits actions that generate IVT (Invalid Traffic) within our company.
  • ・The Company prohibits transaction partners from engaging in acts that generate "Malicious Invalid Traffic/Sophisticated Invalid Traffic (hereinafter referred to as "SIVT")" in IVT.
  • ・The Company excludes "General Invalid Traffic (GIVT)" from the measurement values ​​of impressions, clicks, etc. in the final post-ad delivery reporting.
  • ・We strive to implement industry-recommended technical standards to prevent SIVT from occurring.

*Sophisticated InvalidTraffic: Malicious bots and impressions that disguise traffic and cookies such as malware and adware
*General Invalid Traffic: General invalid traffic caused by search engine crawlers, etc.

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