PROJECT SUMMARY

THE STUDIO. Glossy & MASHING UP 7NaNatural from December 17, 2021 (Friday), and the first product, the color stick and color palette, will be available online. Pre-order sales have started at the store.

７NaNatural was awarded Tokiwa Corporation's Beauty Accelerator Program in December 2020. Tokiwa Corporation holds the largest share among Japan's color cosmetics product OEM manufacturers. The challenge to “make our lives and society better with cosmetics” has started since then. THE STUDIO., a group of editors, created a Gen Z-centered social media community to stay updated with their ever-changing values and lifestyles. The products are designed based on the insights and needs gained from surveys and dialogues with them on topics such as the values they hold on beauty or sustainability.
The brand name "７NaNatural" embodies the wish to create a world where diversity is celebrated and to solve the seven issues that we human beings, society, and the planet face.