PROJECT SUMMARY

The Challenge

Nowadays, the digitization of everything is changing the shopping experience of consumers. where, how and what to buy How can we maximize consumer satisfaction by combining technology with 1) urban development, 2) incubation, and 3) information dissemination that PARCO has valued since its founding. How do you make people want to visit Parco or shop online? In particular, using the official app "POCKET PARCO", the issue was how to create in-app content to deepen "individual customer understanding" by analyzing the behavior of app users.

Our solution

Taking advantage of the fact that PARCO has stores all over the country, each project uses an influencer who is related to the area and theme to develop the context and create the article. As a result, consumers come to like the town they live in more, develop new interests, and are stimulated by material desires. In addition, by sensitively catching up on trends and readers' insights, the creation of products that distinguish themselves from other media contributes to increased loyalty to the timeless and beloved experience of PARCO. .