PROJECT SUMMARY

The Challenge

Yamato Sylphid wanted to work with the local community to explore the social value of women's soccer and a new business model as a social investment and collaboration partner to achieve sustainable growth in women's soccer and to be admitted to the WE League (Japan's professional women's football league) in 2021, and also reinforce the club's brand identity in a unique way.

Our solution

The value that Daiwa Sylphide can provide to women, companies, and local communities is verbalized in the expressions "resilience" and "empowerment of ways of living and working (starting with women)."
By planning and holding an event with that theme using " MASHING UP In addition, we plan to introduce sponsor candidates who share the same vision and mission to the team, and co-create and support new forms of collaboration and business.