PROJECT SUMMARY

The Challenge

Yamato Sylphid wanted to work with the local community to explore the social value of women's soccer and a new business model as a social investment and collaboration partner to achieve sustainable growth in women's soccer and to be admitted to the WE League (Japan's professional women's football league) in 2021, and also reinforce the club's brand identity in a unique way.

Our solution

The value that Daiwa Sylphide can provide to women, companies, and local communities has been verbalized into the words "resilience" and "empowering ways of living and working (starting with women)."
By planning and holding events based on this theme using "MASHING UP," we will disseminate information to many stakeholders, including sponsor companies. We also plan to introduce potential sponsors to the team who share our vision and mission, and to co-create and support new forms of collaboration and business.