THE STUDIO. Glossy & MASHING UP 7NaNatural from December 17, 2021 (Friday), and the first product, the color stick and color palette, will be available online. Pre-order sales have started at the store.
Solve the problems faced by people and society with color cosmetics.
Clean beauty brand “7NaNatural” In December 2020, won an award in the “Beauty Accelerator Program” sponsored by Tokiwa Co., Ltd., which has the No. 1 domestic share in contract manufacturing in the color cosmetics field.
Our challenge to "make people and society better with cosmetics" has begun. The editor group “THE STUDIO.” has formed a unique SNS community centered on Generation Z in order to catch up on the values and lifestyles that change daily. We are designing products by condensing the awareness and needs obtained from surveys and dialogues such as "values related to beauty" and "values related to sustainability". The brand name "7NaNatural" expresses our desire to create a world of seven colors full of individuality and to solve the seven problems faced by people, society, and the earth.
Also eliminates cosme loss.
Easy-to-use mini size The color sticks to be released this time are mini-sizes that are easy to try. Please experience the “comfort of using up cosmetics”. Recycled plastic materials and FSC-certified paper materials are used for containers and packaging materials. As for used color stick containers and color palette containers, we will implement eco-design by collecting them by mail and recycling them responsibly.
Made with 100% naturally derived ingredients, it is gentle on the skin and the environment, and
does not contain mineral oils, petroleum-based surfactants, UV absorbers, synthetic fragrances, parabens/preservatives, silicon, alcohol, or tar dyes. Contains 100% naturally-derived ingredients and 7 botanical moisturizing ingredients to prevent dryness, so you can enjoy multi-colored makeup such as lipstick, blush, and around the eyes while feeling moisturized. No animal testing is done during the manufacturing process.
Product line-up
01 Daidai ¥2,500 (tax included)
Gold metallic pearl shines casually, creating a natural luster and complexion.
02 Peach ¥2,500 (tax included)
Peach color that matches any skin tone with yellow pearl.
03 Sakura ¥2,500 (tax included)
A subtle bluish cherry blossom pink with silver pearls.
04 Ki ¥2,500 (tax included)
Yellow pearls are blended to create a casual and unique color.
05 Red ¥2,500 (tax included)
A red color that blends well with the skin and makes your face look brighter. Original combination of silver pearl and red pearl.
06 Cha ¥2,500 (tax included)
A cha color that contains silver pearls to create a dignified look.
07 Nana ¥2,500 (tax included)
Not a color, but a bright Nana color. Contains pearls that shine like opals.
Color palette ¥ 1,500 (tax included)
Mini size palette with 7 colors of color sticks.
*There is no filling on the bottom right.
*A lip brush is not included due to the use of animal-derived hair.
<Sales Schedule>
Pre-order sales will begin on the official website from Friday, December 17th.
Both color palettes and color sticks will be shipped sequentially from late February.
<Brand account>
Official website / EC: http://nanatural.jp/
Official Instagram: https://www.instagram.com/7.nanatural/
*We plan to use the official Instagram as a community space with people who resonate with the product and brand context.
