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Informative Data Policy

Informative Data Policy

Mediagene Inc. (hereinafter referred to as "the Company") has created the policy below in compliance with applicable laws and regulations to properly acquire, manage, and use the informative data we acquire through our websites. Handling of personal information is defined separately in our personal information protection guidelines.

The Definition of “Informative Data”

"Informative data" refers to anonymized data based on personal information related to internet usage, including log data.

Informative Data Acquisition

Our web servers use cookies that can identify an online User’s computer (browser) and a smartphone app User’s device via their unique AAID/IDFA IDs, which are used for advertising, to acquire informative data about online Users. The Company may also receive informative data from our partner companies.

  • Data identifying a device (identification numbers attached to cookies, and other unique device identification numbers)
  • Users’ usage environments (source IP addresses, OS, and browser data)
  • Users’ browsing and usage history on our websites (including searched terms)
  • Identifiable data shared with the Company when the User uses a service provided by a related company *In such cases, we may also share identifiable information with said related company.
  • Location data that can be acquired via cellphones
  • Attributes that alone cannot identify an individual, such as postal codes and gender

About cookies

Google Analytics

We use Google Analytics to collect website pageview data to help us provide even better services. This is why some pages use cookies provided by Google Analytics. The data we collect using Google Analytics is only used to statistically analyze website usage trends and not for the purpose of identifying individuals. The data collected from the Website by Google Analytics is managed according to Google’s Privacy Policy and we cannot be held liable for any damages incurred due to using Google Analytics’ services. For more information on how Google Analytics uses cookies or about the data collected by cookies, please refer to Google Analytics’ Terms of Service and Privacy Policy.

・Google Analytics: Terms of Service
http://www.google.com/analytics/terms/jp.html
・Google Analytics: Privacy Overview
https://www.google.com/intl/ja/analytics/privacyoverview.html

Adobe Analytics

We use Adobe Analytics to collect website pageview data to help us provide even better services. This is why some pages use cookies provided by Adobe Analytics. The data we collect using Adobe Analytics is only used to statistically analyze website usage trends and not for the purpose of identifying individuals. The data collected from the Website by Adobe Analytics is managed according to Adobe’s Privacy Policy and we cannot be held liable for any damages incurred due to using Adobe Analytics’ services. For more information on how Adobe Analytics uses cookies or about the data collected by cookies, please refer to Adobe Analytics’ Terms of Service and Privacy Policy.

・Adobe General Terms of Use
https://www.adobe.com/jp/legal/terms.html
・Adobe Privacy Center
https://www.adobe.com/jp/privacy.html

User Insight

The Website uses User Insight by User Local, Inc. to collect data to help us better understand usage of the website. The data we collect using this service is only used to statistically analyze website usage trends and not for the purpose of identifying individuals. For more information about the data collected by User Insight, please refer to User Insight's Terms of Service and Privacy Policy.

・User Insight: Terms of Use
http://ui.userlocal.jp/notice/
・User Insight: Privacy Policy
http://ui.userlocal.jp/attention/

Behavioral Targeting Ads

  • As a way to display more helpful ads to our customers, the Company utilizes “behavioral targeting ads” that are related to customers’ interests using our and our business partners’ advertising distribution systems. Such cases use customers’ informative data.
  • To show behavioral targeting ads on the Website and on other websites, the Company partially uses the behavioral targeting service provided by Platform ID, Inc. With Platform ID’s behavioral targeting service, the behavioral history data acquired from cookies is stored and used to display ads that better match everyone’s needs. To help Users have peace of mind when using our Service, the related policy is explained in detail on the Platform ID page linked below. If you do not want to have behavioral targeting-based ads displayed, you can opt out from this page as well.
    ・Platform ID, Inc.: Cookie Policy
    http://www.xrost.ne.jp/contents/policy/privacy.html

Behavioral targeting without third-party cookie information

We use third-party services to provide anonymized subscriber data and, It may be matched with advertisers' first-party data and used for ad targeting in cookie-free environments.

・About Authenticated Traffic Solutions (ATS)
LiveRampJapan K.K.'s (LiveRamp) Authenticated Traffic Solutions (ATS) provides a privacy-conscious and transparent solution for people-based advertising.
Using ATS, publishers can match agreed-upon user data with LiveRamp's RampID in real time and run people-based ads based on authenticated, cookie-free inventory on the Internet.

About LiveRamp: https://liveramp.co.jp/
Opt-out: https://liveramp.com/opt_out/

・About Unified ID 2.0 (UID2)
We use The Trade Desk Corporation's UID2 technology to deliver targeted advertising to our users. UID2 technology uses the hashed email address or phone number of a logged-in user to create an ID that identifies the user.
If you wish to stop the delivery of advertisements using UID2, you can disable it from the opt-out page below.

More about UID2: https://unifiedid.com/ja/
Opt out: https://www.transparentadvertising.com/

・For more information on the system related to foreign ad-serving companies, please refer to this link.
https://www.ppc.go.jp/personalinfo/legal/kaiseihogohou/#gaikoku

Purpose of Use of Informative Data

The Company uses the collected informative data for the following purposes.

1. Distribution and provision of advertisements and content
2. Marketing research and analysis
3. Provision of information on products and services that match Users’ interests
4. Planning, improvements to and development of products and services
5. Provision of other Company services
6. Purposes connected to the above purposes of use

Sharing Informative Data with Third Parties

  • The Company may provide third parties with informative data.
  • The Company provides said information to third parties under the conditions that it is used within the scope defined in the preceding Purpose of Use of Informative Data section and properly handled in compliance with applicable laws and regulations.
  • The Company may entrust the handling of informative data in part or in whole to third parties within the necessary scope to achieve the preceding purposes of use of informative data.

Revisions

The Company may revise the content of this policy in accordance with revisions to laws and regulations and changes in social conditions.

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