ブランドフォーマンスとは
Mediagene defines "brand format" as an initiative in which "content" that contributes to branding, and ultimately contributes to improving performance.
In order to maximize the effectiveness of performance measures, we simultaneously deploy brand content measures, not only increasing the number of users considering them, but also increasing the desire to purchase. This approach will improve the results of the overall performance measures and aim to improve the efficiency of the measures.
Mediagene 's three strengths
The key to brand formatting is content ability and analysis ability, and the following three strengths of Mediagene are what support this:
- Trusted Media Brands
By accumulating authentic content from the reader's perspective for many years, we have established the reliability of the media. Not only does it spread, it also contributes to the promotion of user purchasing. - Easy-to-understand content creation that makes use of expertise.
Instead of using a lot of technical terms, we create easy-to-understand content that suits our target. By increasing user understanding, we accurately convey the product value of advertisers.
The story is designed around intriguing problem setting and solving stories We will utilize the context of each medium to appeal to each target with the most optimal expression.
Content strategies that encourage purchasing behavior
Mediagene content can be used from recognition to purchasing promotion.
In addition, our unique content development that makes use of the characteristics of each medium will attract users' interest.
Example of content development (Example approach at the time of a large sale)
Content (articles/videos) is produced in line with the timing of large sales and other events. By increasing product understanding and purchasing interest before the sale begins, we will strengthen our push after purchasing at the time of the sale.
For more information about brand format, please see below.
https://www.mediagene.co.jp/brand-formance
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▼ About Mediagene We operate a total of 17 brands, including 14 media outlets
at target communities, Business Insider Japan , an economic media for millennials, Gizmodo Japan a technology and product information media Mashing Up Machi-ya , a gadget-focused crowdfunding service, and three Commerce services.
https://www.mediagene.co.jp/
[Inquiries regarding this matter]
Mediagene Co. Public Relations Officer
https://www.mediagene.co.jp/about#contact
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