Digiday Japan (Digiday Japan), operated by Mediagene Co., Ltd., a group company of TNL Mediagene (NASDAQ: TNMG), operates in the retail media network market in Japan and Taiwan, along with INSIDE and Ad2, which are affiliated with the same group. We released the 2025 Asia RMN Trend White Paper on Wednesday, January 15, 2025, which focuses on the current situation, future trends, and success stories of RMN.

The digital advertising industry has gone through the era of search advertising pioneered by Google, the wave of social media advertising led by Meta, and now the Retail Media Network (RMN) is entering the third digital advertising revolution. is coming. Under the TNL Media Gene Group, the Japanese and Taiwanese media " Digiday Japan " and "Inside", which focus on technology, digital marketing, and trends, and "AD2", which is a specialist in digital advertising technology, are publishing the 2025 Asia RMN Trend White Paper. ” jointly announced. We provide a wealth of RMN's pioneering perspectives and comprehensive analysis for decision-making for brands and retailers in Japan and Taiwan.

“This white paper is a compilation of detailed market research conducted by Digiday Japan , Inside, and AD2, as well as the results of actual case data. "We've found that it's not just a targeted marketing method, but is already a major trend in business model innovation," said Chris Chan, editor-in-chief of Inside.

Unique industry insights through international media collaboration

In this "2025 Asia RMN Trend White Paper" (hereinafter referred to as the "White Paper"), the following three major brands collaborate strongly and bring their respective expertise to the table.

  1. Inside : Deeply research Taiwanese industry trends and provide local perspectives and five closed-loop effects analysis
  2. Digiday Japan : Focuses on DOOH (Digital Out-of-Home, digital signage advertising) cases in the Japanese RMN market and an overview of the Japanese RMN market in general.
  3. AD2 : As a pioneer in the digital advertising industry, we present actual application examples and concrete results of RMN for high-value users.

Future prospects

According to eMarketer forecasts, global retail media advertising market spending will reach $140 billion in 2024. Additionally, DMA estimates that the Taiwanese retail media advertising market size will grow to NT$700 billion in 2023. The trend is certain that RMN will continue to grow and play a more important role in the marketing field.

Against this backdrop, this white paper should be the most powerful decision-making guide for brands, retailers, and advertising agencies considering implementing or expanding RMN.

Download information

Currently, this white paper is available in Japanese and Chinese versions. Check out the new era of global digital advertising technology.

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▼ About Digiday Japan
“ Digiday Japan ” is a digital company that aims to not only report and discuss the inseparable industries of media and marketing from a global perspective, but also contribute to their development through events and community management. Marketing strategy information media. we have GLOSSY , which delivers the latest trends in the beauty & fashion and wellness industries MODERN RETAIL captures the reinvention that is occurring in the retail industry from a digital perspective
https://digiday.jp/

About TNL Mediagene
TNL Mediagene was created in May 2023 through the merger of two independent digital media groups : Japan's Mediagene Our business includes operating original media and licensed media brands in Chinese, Japanese, and English that cover a wide range of topics, including news, business, technology, science, food, sports, and lifestyle, as well as AI, which is in high demand from agencies. We provide advertising and marketing technology platforms that utilize , and also develop COMMERCE Our strengths are political neutrality, reaching young people, and quality service. The company has approximately 550 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
https://www.tnlmediagene.com/ja-jp

▼ About Mediagene BUSINESS INSIDER JAPAN
is an economic media for the millennial generation GIZMODO JAPAN is a technology and product information media , “MASHING UP” is a community and media that opens up an inclusive future MASHING UP ” is a crowdfunding service specializing in gadgets. We operate a total of 17 brands, MACHI-YA '' and 3 COMMERCE
https://www.mediagene.co.jp/

[For inquiries regarding this matter, please contact the following]
Mediagene Co., Ltd. Public Relations Department
https://www.mediagene.co.jp/about#contact